Article navigation

The idea of providing quality products that are responsive to customer needs is not new. Before the Industrial Revolution, artisans interacted directly with customers to make products based on uniquely articulated requirements. The process of fulfilling demand was simple. But when mass production, product standardization, and division of labor became the norm, this closed‐loop relationship was severed.

This content is only available via PDF.
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental

or Create an Account

Close Modal
Close Modal