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Volume 17, Issue 3
1 March 1996
Journal of Business Strategy Cover Image for Volume 17, Issue 3
Review Article| March 01 1996

DOCUMENTUM CROSSES THE CHASM

Rick Mullin
Rick Mullin
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1996
Journal of Business Strategy (1996) 17 (3): 50–54.
https://doi.org/10.1108/eb039782

A strategy of developing key vertical markets resulted in rapid early growth for this document management software firm. Now what will they do?

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© MCB UP Limited
1996
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