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Volume 18, Issue 2
1 February 1997
Journal of Business Strategy Cover Image for Volume 18, Issue 2
Review Article| February 01 1997

RETAILINGS RULE BREAKERS

JoAnn Greco
JoAnn Greco
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1997
Journal of Business Strategy (1997) 18 (2): 28–33.
https://doi.org/10.1108/eb039839

Three companies follow risky strategies to set themselves apart in a competitive field.

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© MCB UP Limited
1997
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