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Volume 20, Issue 2
1 February 1999
Journal of Business Strategy Cover Image for Volume 20, Issue 2
Review Article| February 01 1999

LEVERAGING THE REWARDS OF STRATEGIC ALLIANCES

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1999
Journal of Business Strategy (1999) 20 (2): 40–41.
https://doi.org/10.1108/eb039994

Mergers are big news, but they're not the only news. More and more companies are entering into temporary alliances to gain competitive advantage.

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© MCB UP Limited
1999
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