UNCERTAINTY:THE NEW RULES FOR STRATEGY

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Review Article| March 01 1999

Martha Amram;

Martha Amram

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Nalin Kulatilaka

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Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1999

Journal of Business Strategy (1999) 20 (3): 25–29.

https://doi.org/10.1108/eb040003

Traditional valuation techniques totally ignore options, but there can be a Quantifiable value to what might happen.

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1999

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