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Volume 21, Issue 6
1 June 2000
Journal of Business Strategy Cover Image for Volume 21, Issue 6
Review Article| June 01 2000

Real Time Strategy: Sustainable Competitive Advantage? Available to Purchase

Richard W. Oliver
Richard W. Oliver
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2000
Journal of Business Strategy (2000) 21 (6): 7–9.
https://doi.org/10.1108/eb040122

“Sustainable competitive advantage.” For most of the 1980s and 1990s, this term, or SCA as it's sometimes called, has been the mantra of CEOs, corporate strategists, and “B‐school” faculties

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© MCB UP Limited
2000
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