E‐Commerce: Should We E‐ ? Available to Purchase

Conducting commerce over the Internet has quickly become an integral part of modern business, and, arguably, the most important business topic of the last few years. However, while there is considerable pressure for companies to jump on the e‐commerce bandwagon, there also are considerable disincentives. As we have seen, the investments are significant and mistakes costly and highly visible. One of the important lessons learned in the last year is that e‐commerce is not for everyone.