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Even though most SMEs operate in established industries, managers of these firms are not impervious to the fast‐moving changes in today’s business world. The author undertook a survey of SMEs to learn more about how they approached innovation. He found that, for innovation to pay off and become real, it must be nurtured and developed through top management commitment, the attention of smart and dedicated people, and tight integration between innovators and the firm’s strategic management.

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