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Purpose
The purpose of this paper is to present the views of three experts on what, in the light of the article “Google in China: government censorship and corporate reputation”, Google should do next.
Design/methodology/approach
The paper presents the opinions of three experts.
Findings
The findings include recommendations about how Google should cope with the censorship issue, strive for greater consistency in its outlook with regard to social and ethical issues, and modify its organizational behaviour.
Originality/value
The paper offers an insight into the opinions of three business experts. The case of Google may well have relevance for other businesses.
© Emerald Group Publishing Limited
2007
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