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Purpose
This paper discusses the parallels between business strategy and improvisational comedy.
Design/methodology/approach
This is an opinion column.
Findings
This column examines certain surprising commonalities between business and strategy on the one hand, and improvisational comedy on the other. Strategy, like improv, is creative reaction to a reality that you cannot control (the actions of other people), in real time.
Originality/value
Injects useful ideas from an unlikely source into the process of business strategy.
© Emerald Group Publishing Limited
2008
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