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Purpose
– To explore the value of internal communication in strategic planning.
Design/methodology/approach
– Personal viewpoint.
Findings
– Effective internal communications is an important element in the development and implementation of business strategy. Research by the institute for Public Relations has revealed best-in-class practices in employee communications.
Originality/value
– Personal viewpoint based on research by the Institute of Public Relations.
© Emerald Group Publishing Limited
2014
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