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Volume 5, Issue 4
1 February 1985
Journal of Business Strategy Cover Image for Volume 5, Issue 4
Review Article| February 01 1985

AVOIDING EXPORT FAILURE IN JAPAN

Robert H. Hacker
Robert H. Hacker
Vice‐President and Founder of International Management Technology Corporation, a consulting and venture capital firm based in Stamford, Conn.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1985
Journal of Business Strategy (1985) 5 (4): 31–34.
https://doi.org/10.1108/eb039084

Japan is an enormous potential market for U.S. exports. Yet many companies fail in their attempts to tap this market. The author examines the reasons for failure and offers some solutions.

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© MCB UP Limited
1985
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