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Volume 6, Issue 2
1 April 1985
Journal of Business Strategy Cover Image for Volume 6, Issue 2
Review Article| April 01 1985

STRATEGIC PLANNING AT R.J. REYNOLDS INDUSTRIES Available to Purchase

J. Tylee Wilson
J. Tylee Wilson
Chairman and Chief Executive Officer of R.J. Reynolds Industries, Inc
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1985
Journal of Business Strategy (1985) 6 (2): 22–28.
https://doi.org/10.1108/eb039106

The effectiveness of strategic planning has been subject to much criticism lately. But R.J. Reynolds Industries is one successful company that attributes its substantial profits to careful planning. With the merger of Nabisco Brands into RJR, the company will become the largest consumer products company in the United States.

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© MCB UP Limited
1985
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