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Volume 6, Issue 4
1 February 1986
Journal of Business Strategy Cover Image for Volume 6, Issue 4
Review Article| February 01 1986

REINTEGRATING R&D INTO BUSINESS STRATEGY

;
Vida Scarpello
Associate Professor at the University of Georgia
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William R. Boulton
Assistant Professor at the University of Georgia
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Charles W. Hofer
Professor at the University of Georgia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1986
Journal of Business Strategy (1986) 6 (4): 49–56.
https://doi.org/10.1108/eb039131

If U.S. business fails to make long‐term commitments to R&D in favor of short‐term profits, one can expect competitive advantages to be lost to the Japanese.

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© MCB UP Limited
1986
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