Cash Sufficiency: The Missing Link in Strategic Planning Available to Purchase

During the last ten years, strategic planning models have become increasingly popular among large, diversified companies as an aid in making strategic resources allocation decisions. In general, these models classify the business units that comprise a company into one of four categories according to the unit's market share and the growth rate of the industry in which the unit competes. For each of the four categories into which a business unit may fall, a strategy is automatically prescribed: