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Volume 1, Issue 2
1 February 1980
Journal of Business Strategy Cover Image for Volume 1, Issue 2
Review Article| February 01 1980

GLOBESCAN: A WAY TO BETTER INTERNATIONAL RISK ASSESSMENT Available to Purchase

Charles W. Hofer;
Charles W. Hofer
Visiting Associate Professor, New York University, Graduate School of Business
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Terry P. Haller
Terry P. Haller
President, Chicago Research Company
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1980
Journal of Business Strategy (1980) 1 (2): 41–55.
https://doi.org/10.1108/eb038898

How do you balance the rewards against the risks when you're thinking of new international operations? Here's a technique that works for domestic businesses looking to put a toe in the water overseas as well as for established multinationals.

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© MCB UP Limited
1980
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