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Volume 1, Issue 4
1 January 1981
Journal of Business Strategy Cover Image for Volume 1, Issue 4
Review Article| January 01 1981

THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE

;
Samuel Rabino
Professor, Boston University School of Management
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Howard Moskowitz
The Weston Group, Westport, Conn.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1981
Journal of Business Strategy (1981) 1 (4): 26–32.
https://doi.org/10.1108/eb038909

How does a company develop the optimal product while holding down development costs and shortening lead times for introduction? The authors have developed a scaling technique that does both.

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© MCB UP Limited
1981
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