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Volume 1, Issue 4
1 January 1981
Journal of Business Strategy Cover Image for Volume 1, Issue 4
Review Article| January 01 1981

HOW TO EVALUATE THE PRESENT AND FUTURE CORPORATE ENVIRONMENT

Rene D. Zentner
Manager of Corporate Studies at the Shell Oil Company, Houston, Tex.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1981
Journal of Business Strategy (1981) 1 (4): 42–51.
https://doi.org/10.1108/eb038911

Corporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the intellectual community are playing a greater role in forming many companies' vision of the future.

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© MCB UP Limited
1981
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