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Volume 10, Issue 2
1 February 1989
Journal of Business Strategy Cover Image for Volume 10, Issue 2
Review Article| February 01 1989

Overcome the “Me Too” Product Syndrome Available to Purchase

Chester L. Kane
Chester L. Kane
President of Kane, Bortree & Associates, Inc., a new product development/repositioning firm in New York City
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1989
Journal of Business Strategy (1989) 10 (2): 14–16.
https://doi.org/10.1108/eb039289

In addition to demographics and income, two traditional methods used to segment the consumer goods market, self‐esteem has been revealed to be an important influence on consumers' purchasing decisions.

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© MCB UP Limited
1989
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