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Volume 10, Issue 4
1 April 1989
Journal of Business Strategy Cover Image for Volume 10, Issue 4
Review Article| April 01 1989

A New System for Rating Service Quality Available to Purchase

Laura A. Liswood
Laura A. Liswood
Founder of The Liswood Marketing Group, a Seattle‐based firm that focuses on customer retention strategies
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1989
Journal of Business Strategy (1989) 10 (4): 42–45.
https://doi.org/10.1108/eb039321

Service track records can help customers and analysts evaluate a company's products as well as its value. The author shows how most corporations can be held accountable for their level of service quality.

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© MCB UP Limited
1989
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