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Volume 10, Issue 6
1 June 1989
Journal of Business Strategy Cover Image for Volume 10, Issue 6
Review Article| June 01 1989

Minimize the Impact of the Gray Market Available to Purchase

Larry S. Lowe;
Larry S. Lowe
Associate Professor of Marketing at the School of Business Administration, Bryant College, Providence, Rhode Island
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Kevin F. McCrohan
Kevin F. McCrohan
Professor and Chairman of Marketing at the School of Business Administration, George Mason University, Fairfax, Virginia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1989
Journal of Business Strategy (1989) 10 (6): 47–50.
https://doi.org/10.1108/eb039336

While a company cannot control every channel of the distribution chain, there are some methods that can be used to prevent products from being pulled into the gray market.

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© MCB UP Limited
1989
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