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Volume 11, Issue 5
1 May 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 5
Review Article| May 01 1990

Exposing Four Myths of Strategic Planning Available to Purchase

Alexander Hiam
Alexander Hiam
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (5): 23–28.
https://doi.org/10.1108/eb060082

How do you assess the quality of your planning tools? One approach is to look at the validity of the assumptions underlying them. Some of the most basic assumptions of planners are no longer valid; reexamining strategic myths helps ferret out those tools that need updating.

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© MCB UP Limited
1990
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