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Volume 11, Issue 6
1 June 1990
Journal of Business Strategy Cover Image for Volume 11, Issue 6
Review Article| June 01 1990

Leading‐Edge Distribution Strategies

Neil S. Novich
Neil S. Novich
Vice President of Bain and Company, Inc., in Boston, Massachusetts
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1990
Journal of Business Strategy (1990) 11 (6): 48–53.
https://doi.org/10.1108/eb039389

The idea that a corporation's future may hinge on the quality of its distribution system is not always apparent. Yet leading‐edge companies are discovering the hidden value of strong distribution systems.

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© MCB UP Limited
1990
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