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Volume 12, Issue 2
1 February 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 2
Review Article| February 01 1991

New Marketing Mix Stresses Service

David A. Collier
David A. Collier
Member of the Faculty of Management Sciences at Ohio State University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (2): 42–45.
https://doi.org/10.1108/eb039402

The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

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© MCB UP Limited
1991
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