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Volume 12, Issue 4
1 April 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 4
Review Article| April 01 1991

Invest in a High‐Yield Strategic Plan

Arnold S. Judson
Arnold S. Judson
Chairman of Gray‐Judson‐Howard, Inc., a management and strategy consulting firm based in Cambridge, Massachusetts
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (4): 34–39.
https://doi.org/10.1108/eb039428

For strategy to be successful, senior executives must first acknowledge the barriers that block lasting change from occurring in their organizations and then help transform the way people, processes, and systems work.

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© MCB UP Limited
1991
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