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Volume 12, Issue 5
1 May 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 5
Review Article| May 01 1991

Use Tactical Pricing to Uncover Hidden Profits

Robert A. Garda
Director in the Cleveland office of McKinsey & Company, Inc.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (5): 17–23.
https://doi.org/10.1108/eb039438

Astute competitors are turning to the flip side of cost—price—for the next wave of performance enhancement.

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© MCB UP Limited
1991
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