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Volume 12, Issue 5
1 May 1991
Journal of Business Strategy Cover Image for Volume 12, Issue 5
Review Article| May 01 1991

A Strategy for Service—Disney Style

Rick Johnson
Manager of Business Programs for Walt Disney World Seminar Productions in Orlando, Florida—a part of the Disney University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1991
Journal of Business Strategy (1991) 12 (5): 38–43.
https://doi.org/10.1108/eb039442

The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.”

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© MCB UP Limited
1991
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