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Volume 13, Issue 3
1 March 1992
Journal of Business Strategy Cover Image for Volume 13, Issue 3
Review Article| March 01 1992

Prototyping: A Key to Managing Product Development

Dan Droz
Dan Droz
Associate professor of design management at Carnegie Mellon University and president of Dan Droz + Associates, a Pittsburgh‐based consulting firm specializing in product development
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1992
Journal of Business Strategy (1992) 13 (3): 34–38.
https://doi.org/10.1108/eb039491

The notion of working together in teams is like motherhood; everybody loves the idea. The benefits of team‐based product development, which have been well documented in numerous articles and books, derive from the concept of overlapped stages of product development. Despite such benefits, however, teams face numerous challenges.

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© MCB UP Limited
1992
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