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Volume 13, Issue 5
1 May 1992
Journal of Business Strategy Cover Image for Volume 13, Issue 5
Review Article| May 01 1992

How Four French Firms Responded to American Clones Available to Purchase

Jean Loup Archawski;
Jean Loup Archawski
President of MCDS, Inc., an Ardmore, Pennsylvania‐based consulting firm specializing in turnaround management for European ventures in the US
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Francis W. Wolek
Francis W. Wolek
Professor of management at Villanova University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1992
Journal of Business Strategy (1992) 13 (5): 36–42.
https://doi.org/10.1108/eb039515

Subsidiaries of French companies operating in the US discover, as do other European firms, that success in America's fiercely competitive market fosters competitive clones. Competitors learn to clone products with proven profitability and to flood confirmed markets with aggressive promotion and price cutting. A competitive response to such cloning requires mutual trust between French companies and their American executives.

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© MCB UP Limited
1992
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