Marketing to Maximize Profitability

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Review Article| June 01 1992

Robert S. Duboff

Director of Mercer Management Consulting, Inc. in Lexington MA

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1992

Journal of Business Strategy (1992) 13 (6): 10–13.

https://doi.org/10.1108/eb039521

If marketing stays focused on its traditional charter of building revenues, it may not survive for long as a core management function.

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1992

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