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Volume 14, Issue 1
1 January 1993
Journal of Business Strategy Cover Image for Volume 14, Issue 1
Review Article| January 01 1993

How to Realize the Promise of Strategic Planning Available to Purchase

James Whelan;
James Whelan
Director of business planning at Louisville Gas & Electric Co., Louisville KY
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James D. Sisson
James D. Sisson
Vice‐president and partner at Vantage Associates, a Birmingham AL‐based management consulting firm specializing in strategic planning
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1993
Journal of Business Strategy (1993) 14 (1): 31–36.
https://doi.org/10.1108/eb039535

Strategic planning is an important part of every company's management process. Its sole purpose is to improve the performance of the organization. This would appear to be common sense, yet very few companies realize the promise of sound strategic planning to consistently improve the organization's results.

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© MCB UP Limited
1993
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