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Volume 14, Issue 6
1 June 1993
Journal of Business Strategy Cover Image for Volume 14, Issue 6
Review Article| June 01 1993

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Jason J. Wells
Jason J. Wells
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1993
Journal of Business Strategy (1993) 14 (6): 6–10.
https://doi.org/10.1108/eb039594

Elected by the board at the end of June to replace John Sculley, Michael Spindler's first 100 days as CEO of Cupertino, California‐based Apple haven't been as easy as pie. Profits have fallen 15% in its current fiscal year and the company has been forced to slash prices to maintain its 12% market share.

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© MCB UP Limited
1993
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