Strategic MarketingTHE INTERACTIVE EVOLUTION

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Review Article| April 01 1994

Strategic Marketing: THE INTERACTIVE EVOLUTION

Meryl Davids

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1994

Journal of Business Strategy (1994) 15 (4): 52–59.

https://doi.org/10.1108/eb039648

Beyond the hype of what may come, companies are discovering ways to plug into interactive marketing today. Meryl Davids reports on their progress.

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1994

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