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Volume 15, Issue 6
1 June 1994
Journal of Business Strategy Cover Image for Volume 15, Issue 6
Review Article| June 01 1994

A DAY IN THE LIFE OF A BIRD WATCHER

Meryl Davids
Meryl Davids
Lives in Coral Springs, Florida, and writes frequently for Business Strategy
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1994
Journal of Business Strategy (1994) 15 (6): 36–42.
https://doi.org/10.1108/eb039666

Kenny Rogers Roasters has been pecking away at competitor Boston Chicken for the past three years. The company's recipe for success includes founder John Y. Brown—the ex‐Kentucky governor—Brown's pal Kenny Rogers, and executive vice president Gregory Dollarhyde, a strategist who really knows how to get a fire started.

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© MCB UP Limited
1994
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