Change Management: We Have Met the Enemy… Available to Purchase

More and more companies today are seeking to transform themselves from cost‐oriented organizations to growth‐oriented organizations. They are, however, running up against a massive barrier: their own corporate cultures. Having pursued an agenda of streamlining and downsizing for years, they now find themselves saddled with an inward‐looking, risk‐averse culture—one that is incompatible with the innovation and customer focus essential to growth.