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Volume 17, Issue 1
1 January 1996
Journal of Business Strategy Cover Image for Volume 17, Issue 1
Review Article| January 01 1996

ROOM SERVICE

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1996
Journal of Business Strategy (1996) 17 (1): 16–20.
https://doi.org/10.1108/eb039753

Renaissance Hotels and Utell International have developed custom strategies with a common purpose: getting the guests.

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© MCB UP Limited
1996
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