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Volume 17, Issue 1
1 January 1996
Journal of Business Strategy Cover Image for Volume 17, Issue 1
Review Article| January 01 1996

A TALE OF THREE WEB SITES Available to Purchase

Bill Pietrucha
Bill Pietrucha
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1996
Journal of Business Strategy (1996) 17 (1): 28–33.
https://doi.org/10.1108/eb039755

Spinning a strategy? Marketing, image, and awareness all have a place on the Web.

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© MCB UP Limited
1996
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