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Be wary of bandwagons, involving either trendy industries or hot business concepts. The fit is more important than the glitter. Be wary also, once a band‐wagon has been boarded, of jumping off too soon to ride one that looks newer or more attractive. Management by zigzagging around will eventually leave you and your company victims of terminal whiplash, an inability to maintain focus on any growth objective long enough to achieve it.

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