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Volume 17, Issue 4
1 April 1996
Journal of Business Strategy Cover Image for Volume 17, Issue 4
Review Article| April 01 1996

GETTING RED ROOSTER BACK IN THE BLACK

Harvey Meyer
Harvey Meyer
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1996
Journal of Business Strategy (1996) 17 (4): 39–41.
https://doi.org/10.1108/eb039793

A tight focus on gross profits pulled this Midwest auto parts supplier out of a free fall funk.

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© MCB UP Limited
1996
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