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Volume 18, Issue 3
1 March 1997
Journal of Business Strategy Cover Image for Volume 18, Issue 3
Review Article| March 01 1997

DISRUPT YOUR BUSINESS

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Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1997
Journal of Business Strategy (1997) 18 (3): 24–29.
https://doi.org/10.1108/eb039853

A top advertising strategist describes how companies can transform brands by defying conventional wisdom.

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© MCB UP Limited
1997
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