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Volume 18, Issue 6
1 June 1997
Journal of Business Strategy Cover Image for Volume 18, Issue 6
Review Article| June 01 1997

GIBSON GREETS A NEW DAY Available to Purchase

Meryl Davids
Meryl Davids
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1997
Journal of Business Strategy (1997) 18 (6): 14–18.
https://doi.org/10.1108/eb039891

The nation's oldest greeting card company remakes itself with a slew of new products sold in entirely new venues.

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© MCB UP Limited
1997
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