REINVENTING INNOVATION

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Review Article| February 01 1998

Ken Cottrill

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1998

Journal of Business Strategy (1998) 19 (2): 47–51.

https://doi.org/10.1108/eb039924

Don't leave innovation to the “creative types” and hope for the best. Manage it as you would any other business process.

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1998

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