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Volume 19, Issue 6
1 June 1998
Journal of Business Strategy Cover Image for Volume 19, Issue 6
Review Article| June 01 1998

Book Excerpt: Prices: Simple Guidelines to Get Them Right Available to Purchase

Jack Trout;
Jack Trout
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Steve Rivkin
Steve Rivkin
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1998
Journal of Business Strategy (1998) 19 (6): 13–16.
https://doi.org/10.1108/eb039969

Old Pubilius was our kind of guy. He understood the essence of pricing and got it down to 11 words. Unfortunately, the academics and consultants moved in during the ensuing centuries and made pricing a little more complex.

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© MCB UP Limited
1998
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