Strategic Thinking: Innovation in a Wired World Available to Purchase

Signs of an innovation revolution are emerging in leading firms all over the world. Companies such as Boeing and Motorola are applying advances in information technology and communications processes to “wire” portions of their innovation and product creation processes. Dell Computer, Cisco Systems, Fiat, and Chrysler all use the Web as a new sales channel and—to their competitors' consternation—as a source of instantaneous market data to guide product development. Others, such as Hewlett‐Packard, General Motors, and Ford, employ some form of computer‐based development, design, or drawing. And many companies employ online “knowledge management systems.”