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Volume 2, Issue 4
1 January 1982
Journal of Business Strategy Cover Image for Volume 2, Issue 4
Review Article| January 01 1982

THE LINK BETWEEN PERFORMANCE AND STRATEGY Available to Purchase

Peter J. Carroll
Peter J. Carroll
Principal with Hayes, Hill, Inc., where he is Chairman of the Strategy Professional Practice Committee
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1982
Journal of Business Strategy (1982) 2 (4): 3–20.
https://doi.org/10.1108/eb038941

When many people talk about strategy, they really mean positioning. However important positioning may be, strategists who overlook performance factors are ignoring a key ingredient of company strategy and a source of advantage over competitors.

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© MCB UP Limited
1982
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