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Volume 2, Issue 4
1 January 1982
Journal of Business Strategy Cover Image for Volume 2, Issue 4
Review Article| January 01 1982

SEIZING COMPETITIVE INITIATIVE Available to Purchase

Ian C. MacMillan
Ian C. MacMillan
Professor, Columbia University. The author would like to thank the Strategy Research Center, Columbia University Graduate School of Business for Us support in preparing this material
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1982
Journal of Business Strategy (1982) 2 (4): 43–57.
https://doi.org/10.1108/eb038944

To be successful, a company has to capture the initiative in an industry from its competitors. The author offers a detailed prescription for getting and keeping the strategic initiative in the face of countermoves by your opponent.

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© MCB UP Limited
1982
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