Competitive Intelligence: It's the Third Millennium: Do You Know Where Your Competitor Is? Available to Purchase

Executives at a major pharmaceutical company learn that one of their primary competitors is about to introduce a new product that will directly challenge their leading over‐the‐counter pain reliever. They learn that the rival will launch the product in two months with a major media blitz that will emphasize savings of a dollar a bottle off the leader's price, with the same ability to reduce pain.