REVERSING THE VALUE CHAIN

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Review Article| February 01 2001

Jim Webb;

Jim Webb

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PubMed

Chas Gile

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

2001

Journal of Business Strategy (2001) 22 (2): 13–17.

https://doi.org/10.1108/eb040151

Most companies look at their core competencies when they want to build competitive advantage. But they're grabbing the wrong end of the value chain.

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