BRANDING IN THE DIGITAL AGE

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Review Article| March 01 2001

Daryl Travis

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

2001

Journal of Business Strategy (2001) 22 (3): 14–18.

https://doi.org/10.1108/eb040166

The Internet is changing all the rules of branding, except one—creating an emotional bond with buyers is still essential.

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2001

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