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Volume 22, Issue 3
1 March 2001
Journal of Business Strategy Cover Image for Volume 22, Issue 3
Review Article| March 01 2001

STRATEGY INNOVATION TAKES IMAGINATION

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2001
Journal of Business Strategy (2001) 22 (3): 23–27.
https://doi.org/10.1108/eb040168

Real strategy innovation comes from solving problems for customers in new ways.

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© MCB UP Limited
2001
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